The Abs-Tract Organization
In a parallel universe, The Abs-Tract Organization sponsors the ultimate metaphysical workout program (The Abs•Tract: Core Philosophy), to train mind and body together. This world is revealed through a short narrative film (below).

The critique of fitness gimmicks is illustrative and symbolic of everything that is wrong with society. The fitness gimmick and the body image industry represent one of countless sectors that traffic in billions of dollars of nonsense, creating zero value, exploiting the merits of free markets, and normalizing false consciosness. For these reasons, TATO can strategically appropriate large shares of markets, by offering consumers and citizens real value.

The left infographic summarizes the key element of the system.

The above crossword puzzle refers to the film. Good luck.

Below is the trailer and short film.
The Abs•Tract: 
Core Philosophy
Trailer. Full film below.
A philosophical fitness program called The Abs•Tract, based on a mystical treatise containing the core truths, inspires a student to experience massive gains in knowledge and understanding, all while getting ripped, abs. As his journey goes from the trivial pursuit of abs to profound abstract revelation, the program is revealed to be an underground plant-powered mystery school, dedicated to saving the world through freethought and satire.
The Abs•Tract:
Core Philosophy
WATCH THE MOVIE
(36 minutes)